Asia Hogan-Rochester
Rugby • Olympian & Youth Advocate
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Sydney Coombs is the Founder of SCX Talent & Media—a boutique agency dedicated to elevating professional athletes beyond sport. A former provincial track athlete, Sydney’s competitive career ended due to injury, but her passion for sport never stopped. With a degree in accounting and professional experience at a Big 4 firm, she merged her business acumen with her love for athletics to create SCX. Today, she works directly with athletes across the Olympics, NBA, and CFL, helping them build a brand that reflects who they are and what they stand for. Whether it’s securing partnerships, booking national speaking engagements, or launching legacy projects—Sydney ensures her athletes’ platforms are optimized, elevated, and unforgettable.
SCX Talent & Media exists to help athletes turn their platforms into purpose. We believe sport is only one chapter in the story—our mission is to help athletes define their legacy, connect with communities, and build long-term impact. We build the brand, the message, and the momentum—starting from the grassroots.
Rugby • Olympian & Youth Advocate
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Track & Field • Olympic Medalist
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Rugby • Community Builder
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Soccer • Rising Star
Learn MoreYou’ve built a platform. Now it’s time to turn it into impact. Here’s how we help athletes step into their next chapter.
Bookings at schools, camps, community events, and charities.
Build and run your own branded sports clinic with SCX management.
Keynote talks and panel appearances—script prep, booking, and delivery.
Product deals, ambassador roles, and long-term alignment with values.
Want to work with an SCX athlete or collaborate with Sydney? Reach out below.
